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Professional tree-industry veterans Phil Rogacki & Jared Abrojena are hanging out, sipping a cold one, and talking about the day. Come along as Phil & Jared expand your view of what the tree service industry is about and how it infinitely intertwines with innovation, history, adventure, the great outdoors, the future, and, oh yeah, beer.
Professional tree-industry veterans Phil Rogacki & Jared Abrojena are hanging out, sipping a cold one, and talking about the day. Come along as Phil & Jared expand your view of what the tree service industry is about and how it infinitely intertwines with innovation, history, adventure, the great outdoors, the future, and, oh yeah, beer.
Episodes

Friday Feb 06, 2026
#183: What’s Your Story? - Ulrich Baumgardner
Friday Feb 06, 2026
Friday Feb 06, 2026
Kansas native Ulrich Baumgardner found the tree industry through cutting firewood, hunting from trees, and falling down a YouTube rabbit hole. Inspired by arborist creators, he joined Wellnitz Tree Company after seeing them bid a job at his home, starting as a groundie and quickly embracing climbing. With a National Guard background, Ulrich continues to sharpen his skills through coworkers, trade shows, and YouTube, often climbing just for fun.

Monday Feb 02, 2026
#182: What’s Your Story? – Kevin Hamm
Monday Feb 02, 2026
Monday Feb 02, 2026
Kevin Hamm’s passion for trees began in high school and grew into a lifelong career. After years of tree work on a college campus and at a federal prison, often while working two jobs, he launched Hamm’s Arbor Care following a major 1998 storm. Kevin weathered the 2008 downturn without filing for bankruptcy and rebuilt over the next decade. Today, his company runs on a strong employee-first culture, family involvement, and education, while his Game of Trees YouTube channel and work in Guatemala highlight his commitment to the arborist community.

Friday Jan 30, 2026
#181: What’s Your Story? - Zach Czirr
Friday Jan 30, 2026
Friday Jan 30, 2026
Zach Czirr of HAIX Boots shares his journey from beer marketing to building premium footwear brands for first responders in the U.S. Born and raised in Lexington, Kentucky, Zach has always been a marketing guy with a passion for elevating strong brands. After a life-altering cliff-jumping accident at 29 that shattered his heel, quality footwear became deeply personal. Now based at HAIX’s North American headquarters, Zach helps grow a European-established brand in the U.S., highlighting why HAIX boots, built with bull leather and top-tier craftsmanship are made to last.

Monday Jan 26, 2026
Monday Jan 26, 2026
Jalen Rocha joins Innovation Talk to discuss Husqvarna’s latest battery-powered top handle chainsaws and the shift toward electrification in the arborist industry. Covering the Central Valley, Bay Area, and Northern Nevada, Jalen shares his journey from ArborWorks to becoming a passionate advocate for innovation in tree care. The episode highlights the new T542i XP, featuring a true clutch (a key industry differentiator), quieter operation than gas, easier startup, a digital oil sensor, optional heated handle, and smart battery technology with ActiveCool. Built to stay in the cut without overloading the motor, the saw, and the precision-focused 540 model, is ready for California’s battery-powered future.

Monday Jan 19, 2026
Monday Jan 19, 2026
In this episode, we dive deep into OSHA, safety culture, and what it really takes to build a safer tree care company. Chris Phelps, owner of Paramount Tree Services in Williamsburg, Virginia, and Bob Lehman of Academy Trained break down Paramount’s “Year of Safety,” the role of TCIA, and why cutting corners isn’t worth the risk. From OSHA 10 & 30 training to job site analyses, tailgate meetings, aerial rescue, and fire mitigation planning, this conversation covers how certifications, JHAs, and documented safety programs create accountability and protect both crews and companies. A must-listen for anyone serious about arboriculture, compliance, and long-term success in the outdoor industry.

Tuesday Jan 13, 2026
#182: What’s Your Story? – Kevin Hamm
Tuesday Jan 13, 2026
Tuesday Jan 13, 2026
Kevin Hamm’s passion for trees began in high school and grew into a lifelong career. After years of tree work on a college campus and at a federal prison, often while working two jobs, he launched Hamm’s Arbor Care following a major 1998 storm. Kevin weathered the 2008 downturn without filing for bankruptcy and rebuilt over the next decade. Today, his company runs on a strong employee-first culture, family involvement, and education, while his Game of Trees YouTube channel and work in Guatemala highlight his commitment to the arborist community.

Monday Jan 12, 2026
#178: What’s Your Story? - Jason Numemacher
Monday Jan 12, 2026
Monday Jan 12, 2026
Jason Numemacher talks about his path from a hardworking upbringing with a single mom and three brothers to leadership in the tree care industry. After burning out in debt collection, he moved into tree service management, where his skills in systems, communication, and sales helped grow companies and advance him to general manager. Now a partner at Elite Tree Service, Jason focuses on coaching, sales, and helping tree businesses grow through better leadership and strategy.

Wednesday Dec 31, 2025
#177: Innovation Talk - Kyle Ellis and Boel Hammarstrand - Solidur
Wednesday Dec 31, 2025
Wednesday Dec 31, 2025
Kyle Ellis and Boel Hammarstrand share their arborist journeys and dive into Solidur’s evolution from a post-WWII French footwear company to a modern, eco-responsible PPE manufacturer. The episode highlights Solidur’s newest tree climbing boot, designed specifically for SRT, featuring an innovative rope-through-the-sole system, EU-made materials, waterproof construction, and customizable fit—built and tested by working arborists for real-world climbing.

Friday Dec 26, 2025
#176: What’s Your Story? - Elizabeth Rodewald - TCIA
Friday Dec 26, 2025
Friday Dec 26, 2025
Elizabeth Rodewald, Manager of Corporate Engagement at TCIA, shares her journey from growing up in a Southern California forestry family to discovering her purpose in the tree care industry. After studying horticulture in New York and a brief stint in the fashion world, a bad experience pushed her to seek work that truly matters. Now at TCIA, she’s driven to make the industry safer, elevate education, and support the people who keep tree care moving forward.

Friday Dec 19, 2025
Friday Dec 19, 2025
We sit down with the founder of TSO – Tree Service Owners, a free community of more than 11,000 companies growing 5% every month. Built by a 26-year industry veteran, TSO is a vendor-free, owner-only space designed for real questions, constructive conversations, and shared learning. With hundreds of posts and thousands of comments each month, plus webinars on growth, hiring, and operations, TSO has become a trusted place for tree service companies to help each other succeed, competitive, but united in wanting everyone to get better.
