Two Tree Guys

#146: What’s Your Story? - Sam Cubeiro - Canopy Service Partners

Born in Newport Beach, CA, Sam Cubeiro was diagnosed with type 1 diabetes at age 4—but that didn’t stop him from embracing the outdoors. From diabetes camps to a fly-fishing trip at a Colorado dude ranch, Sam discovered a lifelong passion for nature, adventure, and purpose-driven work. His journey took him from turkey hunting in Kentucky to interning at an outdoor investment firm, working at Facebook, and eventually joining Alpine Investors. Today, he’s building Canopy—a growing network of tree care companies focused on safety, training, and helping founders scale sustainably. This episode dives into how personal passion can lead to professional impact.

#145: Training Talk - Suzanne Guzman - Introduction to AI

AI is here, and for the first time, it’s accessible to everyone—not just programmers. In this episode, Suzanne Guzman, a certified prompt engineer and author, breaks down how AI works, why communication is key, and how anyone can start using it today.

We’ll explore large language models, automation, and how AI can enhance businesses—including unexpected industries like tree care. Learn how to prompt effectively, iterate, and use AI as a tool to refine your brand and workflow. AI is only getting smarter—so don’t wait to get started!

#144: What’s Your Story? - Jonathan Foote - The Industrial Tarzan LLC.

Born and raised in Bucks County, PA, our guest started rock climbing before he could even walk. By age 10, he was rappelling, and by 18, he was climbing competitively. His passion for heights led him into tree climbing, where he learned the right way to climb safely with Lindsey Tree Removal.

After years in the industry, he took a break before returning to climbing with a renewed mindset. Along the way, he battled drug and alcohol addiction, now celebrating 9 years of sobriety—not anti-good time, just anti-letting it run your life.

Now a contract climber and instructor working all over the Northeast, he's dedicated to safety and training. Married for 8 years with a new baby, he's focused on rebuilding relationships, mentoring climbers, and sharing his journey of resilience.

Tune in for stories of climbing, discipline, and the highs and lows of the journey.

#143: Innovation Talk - Milly Stiles - Arbor Times

With 20 years in journalism, Milly Stiles has built a career diving deep into industries that fascinate her. From newspapers to parenting magazines to marketing, her path led her to Arbor Times, where she now serves as editor. Covering everything from equipment and plant healthcare to business insights, Milly values the arborist community’s respect for veterans and safety. Got a story idea or expertise to share? Reach out at editor@arbortimes.org—because every voice in the industry matters.

#142: Training Talk - Maximizing your Business Partnership - Dr. Jean, The Results Queen

From semi-pro musician to entrepreneur, Dr. Jean The Results Queen has spent 24 years helping businesses grow and thrive. She dives into the realities of business partnerships, leadership, and the four key functions of every company—marketing, sales, operations, and finance. Success isn’t solo; top performers build strong teams. Whether you need to change, end, or embrace a situation, Dr. Jean helps you think Z to A—start with the goal and map the path to get there.

#141: What's Your Story? - Rhonda Bell - Tree Tools USA

After 17 years in the pawn industry, Rhonda Bell found a new passion in arborist gear. Now at Tree Tools USA, a female-owned arborist superstore, she helps pros test saddles, take manufacturer-led classes, and gear up for events like Pizza & PPE. Join Rhonda as she shares industry insights, gear tips, and her journey from the counter to the canopy.

#140: Innovation Talk - Kyle Ellis and Anthony Lebigot - Hands Up by Hexarope

Introducing Hands Up—the game-changing retention connector from Hexarope. This knotless choking device for rigging and speed lining offers unmatched simplicity and efficiency, with three sizes rated for 4, 6, and 8 tons. Designed by expert splicers in France, Hexarope is redefining rigging safety with durable, no-moving-parts innovation. While Hands Up isn’t in the U.S. yet, it’s set to make waves in 2025. Tune in to learn how this revolutionary tool is increasing efficiency, safety, and ease of use for arborists and riggers worldwide!

#139: What’s Your Story? - Kevin Tierney - Arborwear

From dirtbag college groundsman to pro golfer in Hawaii, world-traveling adventure guide, and now a key account rep for Arborwear—Kevin Tierney’s journey is anything but ordinary. After 12 years leading tours across 35 countries with Backroads, he found his way to Arborwear, where rugged meets functional in workwear. Tune in as we dive into Kevin’s wild path, the tight-knit tree care industry, and the gear that keeps it all going.

#138: Innovation Talk - Jaime Merritt - Akimbo

From a curious kid climbing trees in Sonoma to a groundbreaking inventor in the arborist world, this is the story of innovation born from passion and persistence. After a near-death experience as a child and years of learning about trees, pruning, and woodworking, our guest's journey led to creating the revolutionary Akimbo climbing device. Hear how he turned backyard tinkering into a game-changing product, launched with GoFundMe and grit, partnered with Rock Exotica, and continually pushed the boundaries with new ideas like the Downrigger. This episode is all about resilience, creativity, and the pursuit of innovation.

#137: What’s Your Story? - Tom Smith - Century Products

Tom Smith, CEO of Century Products, shares his journey from Carolina to California, transitioning from metalwork to horticulture. In 1979, he launched a tree care company, working on major projects like Disneyland. Later, he founded Century Products, revolutionizing root and water barriers with innovative, durable designs. Despite legal battles, Tom's resilience led to industry-changing success. Tune in for his inspiring story!