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Professional tree-industry veterans Phil Rogacki & Jared Abrojena are hanging out, sipping a cold one, and talking about the day. Come along as Phil & Jared expand your view of what the tree service industry is about and how it infinitely intertwines with innovation, history, adventure, the great outdoors, the future, and, oh yeah, beer.
Professional tree-industry veterans Phil Rogacki & Jared Abrojena are hanging out, sipping a cold one, and talking about the day. Come along as Phil & Jared expand your view of what the tree service industry is about and how it infinitely intertwines with innovation, history, adventure, the great outdoors, the future, and, oh yeah, beer.
Episodes

Monday Jul 21, 2025
#159: Innovation Talk - Mark Russell - Clarity Markets
Monday Jul 21, 2025
Monday Jul 21, 2025
Started in 1997, this Atlanta-based ISA-certified arborist and licensed insurance adjuster shares how he combined his experience to launch 707 Arborist and later, Clarity Market—a platform built to streamline tree service pricing, contracts, and disaster response. From crane deployments to pushing back on insurance adjusters, he’s redefining how homeowners and pros connect after a storm. Think eBay meets Uber, but for emergency tree work.

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