62.3K
Downloads
185
Episodes
Professional tree-industry veterans Phil Rogacki & Jared Abrojena are hanging out, sipping a cold one, and talking about the day. Come along as Phil & Jared expand your view of what the tree service industry is about and how it infinitely intertwines with innovation, history, adventure, the great outdoors, the future, and, oh yeah, beer.
Episodes
Thursday Nov 13, 2025
Thursday Nov 13, 2025
Born and raised in California, Hank Ortiz built his career in sales and marketing before spending five years in Europe, where he met his wife and deepened his love for food, farming, and the outdoors. Combining his background in tech with his passion for agriculture, Hank set out to create software that made a difference. After realizing the challenges of selling to farmers, he pivoted to the landscape and eventually the tree care industry, where mapping, sensors, and data could truly shine. Out of that journey came Arbornote, a powerful yet simple tool for managing trees, proposals, sales, and workflows. Hank shares how he built software around three core principles: helping businesses stick with their customers, keeping it super easy to use, and offering unmatched support.
No comments yet. Be the first to say something!